Director of Marketing and Public Relations Job 2024-12

Description

The Somerset County Library System of New Jersey (SCLSNJ) is seeking a versatile, collaborative marketing professional to lead the Library’s communication strategy through a phase of exciting evolution and change.  SCLSNJ is committed to enriching lives, expanding knowledge, and strengthening our communities. The Director of Marketing and Public Relations plays a crucial role in this mission, serving as the creative force behind our public image and community
engagement efforts.

This executive-level position develops and implements comprehensive branding, marketing, and communication strategies that spotlight the Library as a key community resource. The Director of Marketing and Public Relations at SCLSNJ leads a dynamic and award-winning team responsible for shaping the library’s brand identity and promoting its diverse array of resources, programs, and services virtually and across ten branches and fifteen-member communities throughout Somerset County through a mix of traditional and social media outreach.

Key responsibilities include developing and executing innovative marketing campaigns and strategies that generate excitement for SCLSNJ’s programs and
services, overseeing all aspects of the Library’s branding, and public relations efforts, including media relations, crisis communication, community outreach,
and cutting-edge digital marketing strategies. This position collaborates with library leadership to align marketing initiatives with SCLSNJ’s mission and strategic priorities. Marketing staff currently includes graphic design, photographic, and video production, with plans to add a dedicated social media specialist.

The annual salary for the DIRECTOR OF MARKETING AND PUBLIC RELATIONS is $123,689 (negotiable depending upon experience and qualifications).

DIRECTOR OF MARKETING AND PUBLIC RELATIONS: The successful candidate for the Director of Marketing and Public Relations position will bring:
Authoritative expertise in marketing and communication, especially in non-commercial organizations.
A highly collaborative work style. A well-developed sense of judgment to determine what approach is most appropriate in a given situation along a continuum from executive decision-making to consensus-building. Read the full job details in the brochure

Upcoming system-wide projects over the next year will include:
Implementation of a new email marketing platform that integrates natively with our library customer data (ongoing).
Launch of a redesigned SCLSNJ.org website (January 2025).
Reopening of two branch libraries after closures for renovation (anticipated February and December 2025).
Recruitment and onboarding of a new Library Director (Q2 2025) ahead of the retirement of our current Library Director of 15 years (July 2025).
Migration to a new integrated library system (ILS), our enterprise-level catalog and checkout system software (Q4 2025).

LOCATION/DEPARTMENT: Bridgewater branch/SCLSNJ Administration

REPORTS TO: Brian Auger, Library Director

SALARY: $123,689   // 37.5 hours per week

SCHEDULE: Will include some evenings and weekends as determined by department or System needs; additional hours may be required with or without advanced notice; ability to attend conferences and meetings that require overnight travel; occasional work outdoors at community events or outreach activities.

HOW TO APPLY: Only the most qualified candidates, as determined through the screening process, will be invited to participate in the in-person interview process. To be considered, please send a cover letter, resume, and SCLSNJ application to [email protected], with the job identification number in the subject line. The SCLSNJ application can be found on the website: SCLSNJ.ORG/ABOUT/WORK-AT-SCLSNJ.     For more information, visit SCLSNJ.ORG.  

Email Subject line: Full Name and Job# Director of Marketing and Public Relations (Job# 2024-12)

NO CALLS, PLEASE 
SCLSNJ looks forward to qualified candidates expressing interest within this exceptional professional opportunity.

Requirements

MINIMUM QUALIFICATIONS:
Master’s degree in Marketing, Public Relations, Communications, or a comparable field and a minimum of ten (10) years of full-time progressively responsible
management including supervision of staff or any equivalent combination of training and experience which provides the necessary knowledge, skills, and abilities.
Demonstrated proficiency in the use of the Creative Suite especially expert-level skills in Adobe Photoshop, Illustrator, and Indesign; as well as expert proficiency in Wordpress, Basecamp, Canva, Mailchimp, and Google for Work or equivalent with the ability to quickly learn new programs and develop proficiency. Must reside in the State of New Jersey within one year of starting employment unless exempted by law. Valid driver’s license or ability to attend training or meetings at other branches or off-site locations as required.

ESSENTIAL FUNCTIONS OF THE JOB:
Responsibilities include, but are not limited to, managing the provision of marketing and public relations services for SCLSNJ;  identifying, implementing, and developing goals for system-wide communication efforts in support of the SCLSNJ strategic plan, community needs, and trends in library service; working in cooperation with the SCLSNJ Executive Team regarding system initiatives, programs, and services; communicating SCLSNJ mission, vision, goals, values, and initiatives directly to staff, customers, government officials, press sources, advisory/foundation boards, and the general public; ensuring all content provides a high degree of consistent quality, tone, and professionalism across all SCLSNJ communications; submitting budget requests and proposals for services and projects; being responsible for staying within budgetary guidelines.