Marketing and Outreach Specialist

The Brimfield Public Library District is seeking a motivated, creative, team-oriented individual to fill our newly created Marketing and Outreach Specialist position. The Marketing and Outreach Specialist will be responsible for planning, organizing, and coordinating initiatives that promote the library’s programs, collections, and services; designing, producing, and distributing print and electronic marketing materials; maintaining the library's online presence, and representing the library both in the library and at community events. This position requires strong attention to detail, excellent communication, collaboration, and organizational skills, and the ability to effectively use marketing and library-related technology.

Essential Functions & Responsibilities

•    Develop, plan, and implement marketing strategies and schedules under the general direction of the Library Director and in cooperation with all departments.  •    Maintain and implement the library’s style guide. •    Write, design, and edit the library’s print and electronic newsletter(s), service brochures, signage, fliers, bookmarks, and other promotional material.   •    Maintain and update library website, calendar, social media platforms, and any other online presence; complies with ADA requirements. •    Create content for and update to the library’s digital sign. •    Compose and distribute press releases and public service announcements as directed. •    Maintain and share website, social media, and other marketing-related statistics for the purposes of evaluating marketing impact.  •    Develop positive working relationship with local media and community partners. •    Represent the library in a positive and professional manner whether working in the library, attending off-site events, or working remotely.  •    Contribute to strategic planning and other library-wide projects, initiatives, and events; share new and innovative ideas for collections, programs, services, and outreach; collaborate to solve problems and develop policies and procedures.  •    Keep Library Director informed on projects, challenges, successes, budget and equipment needs, etc. related to assigned areas of responsibility.  •    Perform basic circulation tasks, including but not limited to, checking items in and out. •    Provide excellent customer service, reference, and library-related technology support for patrons of all ages in person or via telephone, email, or any other form of electronic communication.  •    Attend scheduled meetings and trainings, as required. •    Participate in professional development, continuing education, and networking opportunities as appropriate to keep current on library and marketing trends, issues, and best practices. •    Understand, demonstrate, and communicate all policies and procedures. •    May act as Person in Charge. •    Perform other duties as assigned.

Skills, Knowledge, and Competencies

•    Communicate clearly, effectively, and professionally in English both verbally and in writing.  •    Adapt communication and/or writing style based on the target audience and communication medium. •    Keep current on marketing and social media trends and apply them appropriately when promoting the library.  •    Fluently use and troubleshoot technologies to complete work, including design software, photo/video editing software, word processing software, library databases, and online tools. •    Develop and maintain respectful, collaborative relationships with library staff, patrons, community partners, and vendors. •    Provide respectful customer service to all patrons in a timely, accurate, and confidential manner. •    Independently plan, organize, and prioritize work assignments.  •    Complete detailed work accurately, efficiently, and on time with minimal supervision.  •    Read, analyze, and interpret data.   •    Discuss, integrate, and promote diversity, equity, inclusion, and accessibility in library services, resources, collections, and programs. •    Adapt to changes in responsibilities, work environment, and social situations with a positive attitude, initiative, and creativity. •    Think strategically and set and achieve goals that support the library’s mission. •    Delegate when appropriate, clearly communicating expectations for tasks and projects and providing constructive feedback and recognition for others’ work.  •    Critically assess situations, solve problems, make good judgement calls, and communicate solutions during normal workflow and in emergency situations to promote a safe and welcoming environment.  

Education and Experience Requirements

•    Associate’s Degree in related field required; Bachelor’s Degree in Public Relations, Communications, Marketing, or related field preferred.  •    Marketing experience preferred.  •    Demonstrated experience in social media management, graphic design, and desktop publishing.  Familiarity with HTML, CSS, WordPress, PDF editors, and Microsoft Office preferred.  

Physical Requirements •    Able to focus and maintain professionalism in an environment with moderate noise and frequent interruptions.  •    Remain in a stationary position for long periods of time. •    Move around the workspace. •    Position self to access items on a low shelf, in a low drawer, or on the floor. •    Move items overhead (up to 75" high). •    Move boxes carts, tables, etc. across the workspace (up to 35 pounds). •    Operate a computer and other office productivity machinery such as a copy machine, printer, scanner, etc. •    Observe and recognize details at close range (within a few feet of the observer). •    Communicate information clearly and accurately so others will understand; Communicate with individuals or groups in person, on the phone, virtually, or in writing.   •    Occasionally travel to local, regional, or potentially national off-site locations. •    Frequently perform duties in a climate-controlled, indoor setting. •    Occasionally perform duties in an outdoor setting.        

Benefits

•    Paid Leave and Holiday Pay •    Participation in the Illinois Municipal Retirement Fund (IMRF) •    Flexible Schedule/Option of Some Remote Work

How to Apply

Resume required.  Cover letter and marketing portfolio strongly encouraged.

Application Contact

Katie Hahn

[email protected]

Apply To

Brimfield Public Library District 111 S. Galena Ave. Brimfield, IL 61517

https://brimfieldlibrary.org/about/staff/